RESEARCH
Our strategy was built on deep market insights. We discovered that while competitors focused on technical specs, they ignored the emotional frustrations of their customers—especially after load-shedding became a daily reality. Research showed 74% of users cared more about reliability than raw speed, and 68% hesitated to switch providers due to fears of long installation delays. We also found regional differences: Cape Town responded best to family-focused ads, while Gauteng engaged more with work-from-home speed guarantees. These insights shaped a campaign that spoke directly to real user concerns, not just generic selling points.
DESIGN
We crafted a campaign that turned internet frustration into instant recognition. Our creative approach lived in the real-world moments where slow WiFi hurts most – buffered sports goals, frozen work calls, and endless loading wheels. Relatable skit-style video ads paired with blunt CTAs ("GET FIBRE") made PluxNet the obvious solution. User-generated testimonials (real people, real speed tests) added undeniable proof. Every asset was designed for scroll-stopping clarity: bold text overlays, side-by-side speed comparisons, and location-specific offers that made relevance unavoidable. The landing experience was ruthlessly optimized – just two fields stood between frustration and fibre.
DEVELOPMENT